Simone Kain is co-owner of creative agency Hello Friday and co-founder and author of award-winning educational brand, George the Farmer, which teaches children about farming practices along with how food and fibre is produced through picture books, music, videos, apps, performance, free curriculum-aligned educator guides and live action episodes appearing on ABC TV.
With extensive experience in website development, communications and business management, Simone has received a number of awards including the 2015 NAB Women’s Agenda Regional Entrepreneur of the Year and the Brand SA Flinders Education Award. She is a current board member of Regional Development Australia Limestone Coast and sits on the Ignite Advisory panel for AgriFutures Australia and the Rural R&D for Profit Expert Assessment Panel for the Department of Agriculture.
Simone was a national runner up in the 2017 AgriFutures Rural Women’s Award.
Simone is passionate about regional and rural Australia. She grew up on a mixed sheep and cropping property and her current family property situated near Penola, South Australia, specialises in beef-cattle trading and sheep for meat and wool. She is a mum to three boys, George (9) and Frank and Louis (7).