Marketing opens world of opportunity

Workshops help businesses expand reach

A fantastic opportunity is coming up for business owners and operators looking to improve and develop their interstate and/or overseas markets. The Adelaide Business Hub and Food South Australia are combining forces to present two half day workshops specifically for local businesses in Naracoorte, Thursday 21 November and Mount Gambier, Friday 22 November.

“We are extremely fortunate to have Patrick Baker of Baker Marketing coming down to deliver a fit for purpose session on digital marketing and cost-effective marketing tools,” said David Wheaton, Chief Executive Officer, Regional Development Australia Limestone Coast. “Patrick will offer business owners great insight into developing your content and creating a Digital Action Plan that will best reach your customers and increase your sales conversions,” he said.

Key topics that will be covered at the workshop include understanding where customers turn to for information regarding your products or services, which tools will most effectively reach your target customers and how to capitalise on low-cost digital tools to improve success.

 “Many business owners are already comfortable with targeting the local markets with their online content but are unsure on the best methods for accessing markets further abroad,” said Mr Wheaton. “Patrick will help you decide which is the best approach and what are the most effective marketing activities and tools for your business to utilise,” he said.

In conjunction with this latest digital training from ASBAS, Annabel Mugford from the Food SA SME Export Hub will be in region to meet one on one with food and beverage (excluding wine) businesses around export.

The recently launched Hub focuses on supporting food and beverage businesses to become export ready and fast track their export growth.

“Annabel is excited to have the opportunity to personally introduce the Food SA Export Hub at the Digital training workshops and then offer some one-on-one time to discuss export with individual businesses,” said Mr Wheaton. “You may be already exporting or only just thinking about exporting and the Hub can help to support your growth in export,” he said.

For those not able to attend the workshops, appointments can be made directly with Annabel to discuss the Hub outside of the workshops. Whether you can attend the training or not, contact Annabel to start discussing the SME Export Hub via email:

Full details and registrations for these workshops can be found at the Regional Development Australia Limestone Coast Facebook page @rdalimestonecoast or calling 8723 1057.